by John Fraser
John Fraser is the Director of Ticketing at the Alaska Center for the Performing Arts as well as a frequent performer with its various Resident Companies.
Yes, it is true. CenterTix is now using all-in pricing. What is that?
Well, it’s just a fancy way of saying that all the ticket prices on our website
already include all applicable fees. No more choosing a seat at one price and
then watching the price go up as fees drop into your shopping cart. Now, with
all-in pricing, from start to finish, you see the total cost of a ticket. A
ticket which is listed as $50.00 at the start of your transaction will cost
exactly $50.00 when you purchase it. You might even discover that you qualify
for a discount and pay less.
Does this mean that ticket prices went up? It may look that way. Now
that the price includes the fees that used to be added later, it may appear
that ticket prices have increased even when they haven’t. But you can shop at
ease knowing that the price you are seeing is the price that you will pay. And we
believe that an informed shopper is a happy shopper.
So why did we make this change? The answer is simple. We want to make
it easier to buy tickets. Decisions that you make about which tickets you want
to buy should include the total cost of the ticket, not just the cost before
fees are added. Now, you can shop CenterTix and know that what you see is what
you pay so you can focus on which seat is right for you.
Tickets can be purchased at www.CenterTix.net.
See you soon!
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